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Book Reviews
Here are some recent reviews of books related to high-tech written by Gordon Graham.
Click on any cover to see the full review.
Click cover for reviewby Gordon Graham |
In Search of Stupidity
review by Gordon Graham This book is a gem. From start to finish, its irreverent tone and right-on analysis made it impossible for me to put down. I'd say that In Search of Stupidity is simply the best book of the year for anyone in high-tech marketing... |
Click cover for reviewby Gordon Graham |
Everyone Else Must Fail
review by Gordon Graham As founder and chief executive of Oracle, Larry Ellison has masterminded the growth of one of the world's biggest software firms. With his Italian suits, jet planes and multimillion-dollar yacht, he cuts a dashing figure in an industry dominated by geeks. Ellison is many things, writes Karen Southwick, but "nice" is not one of them... |
Click cover for reviewby Gordon Graham |
The Naked Corporation
review by Gordon Graham Digital guru Don Tapscott is a master of re-stating the obvious to make it sound profound. His previous books can each be reduced to one blinding flash of common sense. And his latest, co-written with David Ticoll, does it again... |
Click cover for reviewby Gordon Graham |
The HP Way Out
review by Gordon Graham The bitterly contested merger between Hewlett-Packard and Compaq that wrapped up a year ago pitted a taciturn heir to a family fortune against the most powerful female executive in the world. Two new books offer different takes on this high-tech soap opera. The better-written book is Perfect Enough by George Anders... |
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Click cover for reviewby Gordon Graham |
The second title, Backfire, offers better analysis in a less-entertaining package.
Author Peter Burrows is a Business Week reporter who was barred from contact with HP when its spinmeisters realized he might harbour a critical view... |
Click cover for reviewby Gordon Graham |
The Art of Deception
If you only read one book on computer security ever, read this one. Read it and weep. In chilling detail, it presents more than 50 plausible scenarios of how ridiculously easy it is to penetrate just about any company. Says who? The biggest name in hackerdom, Kevin Mitnick... |
 Click cover for reviews by Gordon Graham |
Stylish New Guides from CP
CP has done an elegant job of bringing its handy reference book Caps and Spelling to the computer screen. And the latest update to its printed Stylebook contains sensible advice on contemporary issues such as writing for the Web... |
 Click cover for review by Gordon Graham |
The Privacy Payoff
Everyone knows we have to give up a little privacy to gain security, right? Not so, according to this timely new book. It's a false tradeoff, the authors argue--and if you don't see that, you're out of touch with the issue of the decade... |
Click cover for reviewby Gordon Graham |
Crossing the Chasm
& Inside the Tornado These two books are rightly called "must-reads" for anyone involved in high-tech marketing. In them, author Geoffrey Moore lays out a clear and compelling description for what he calls the Technology Adoption Life Cycle--or how people buy and absorb technology... |
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February 16, 2004
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© 1999-2004
by Manuel Gordon
& Gordon Graham
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How to reach Gordon Graham Tel: (705) 842-2428 Eastern Fax: (705) 842-2429 Email: gordon@gordonandgordon.com |
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