TECHNICAL WRITING
MARKETING WRITING
SUCCESS STORIES
WORKSHOPS
DVDs and
WORKBOOKS
USEFUL IDEAS
DOWNLOADS
ABOUT US
CLIENT LIST
AWARDS
CONTACT US
SITE MAP
SEARCH
Upcoming workshops by Gordon & Gordon, spring 2008
White Paper Writing 101
Date: Friday, March 14, 2008, 9:30 AM to 12:30 PM
Location: downtown Toronto
Format: Lecture and Q&A
Speaker: Gordon Graham, ThatWhitePaperGuy
White papers drive billions of dollars in purchases by the world's biggest corporations. White papers help tiny NGOs get their message out. White papers are all over the Web.
And somebody's got to write them.
In fact, writing a white paper is no harder than writing a medium-sized magazine article, yet you can earn far more... often $3,000 to $5,000 each.
So what is a white paper? How do you write one? What should be included, and what left out? How can you tell if your company needs white papers? Or how do you find clients who need them?
This half-day presentation introduces:
- what white papers are
- who reads them
- who sponsors them
- the 12 deadly diseases to avoid
- a 7-step process for starting one
- the best online resources for more help.
Freelancers will know if you'd enjoy writing white papers. In-house writers will know how to revise white papers to make them more persuasive. Managers will know how to oversee white paper projects with more confidence.
For more information, or to register, please see www.pwac.ca/eventsandresources/pwacpresents
Documenting APIs and SDKs
Date: Wednesday, March 26, all day
Location: mid-town Manhattan
Format: Workshop
Speaker: Manuel Gordon, Gordon & Gordon
Help wanted: Technical Writer to document SDKs. Must have Bachelor's degree in Computer Science, Master's degree in Technical Communication, plus five year's experience in a similar position...
In their dreams! In the real world, there are a lot more SDKs that need documenting than technical writers with the ideal qualifications.
Documenting SDKs isn't easy, and it's not for everyone. But it is a highly sought skill. It's work that will earn you respect, both from other writers and from programmers. And it's one of the best-paying gigs in our industry.
Sure, it's a tough job, but somebody's got to do it. Why not you?
This 1-day workshop focuses on how to organize and produce SDK documentation, no matter what programming language the API is written in. You'll learn why companies bother with SDKs, what programmers want, and why sample programs are so important.
At the end of this workshop, you will be able to work with software developers to create useful documentation for a Software Development Kit (SDK).
For more information, please see www.stcnymetro.org/events/notices/mar262008.htm
Our Friends, the Programmers
Date: Thursday, March 27, dinner
Location: Arno's Ristorante, New York City
Format: Dinner and presentation
Speaker: Manuel Gordon, Gordon & Gordon
Programmers are a breed apart.
But if you are a technical communicator who writes about software, programmers must provide much of the information you need, and programmers must review your documents.
Some people use cookies to motivate programmers. That's a good start, but you have to do more.
This presentation will give you insight into what makes programmers tick, and suggestions for how to adapt your working style to theirs.
For more information, please see www.stcnymetro.org/events/events.htm
How to Contact Us
February 26, 2008
Entire contents
© 1999-2008
by Gordon Graham
& Manuel Gordon
|
How to reach Gordon Graham Tel: (705) 842-2428 Eastern Fax: (705) 842-2429 Email: gordon@gordonandgordon.com |
|
|
How to reach Manuel Gordon
|
