• Who Needs White Papers?!
  Does your company need white papers? Three simple questions will give you the answer.
• Getting the Most Bang from Your Case Study Buck
  What does it take to create a really great case study? And then, how do you make the most out of it?
• Why You Must Seek Out and Destroy Hype
  Hype just doesn't work for skeptical IT managers, cynical journalists, or cautious analysts. But what is hype, and how do we recognize it?
• The State of the White Paper, 2004
  Useful observations and practical advice to help you create white papers that get great results.
• Why We Love Success Stories
  Why success stories are the most powerful marketing piece you can write... and tips to help get started.
• Web Sites for Technical Writing Firms
  How to get your company on the Web, based on research we presented at the Chicago STC Conference.
• 10 Tips to Improve Your Marketing Materials
  How to beef up your marketing materials.

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Useful Ideas for Documentation...

• Tech Writers as Sales Reps?
  We uncovered 14 best practices for documentation—plus seven bonus tips on how to hire and motivate good technical writers.
• 10 Tips to Improve Your Documentation
  A quick summary of key pointers for beginners.
• Technical Writers Must USE Information
  What to do if you don't understand the spec.
• Want to Deliver Usable Software?
  Get a technical communicator involved early.

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Useful Resources...

Reviews of several recent titles related to high-technology...

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Fun Stuff...

• The Meaning of Banana Bread
  How baking banana bread is like documenting software... plus a hilarious machine translation of this same article.
• In Praise of Dilbert's Boss

Dilbert's boss may be clueless, but we all need him.
• The Beat Goes On and On...
  an amusing photo...
• Manny's Spiritual Father
  an amusing photo...

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Free Downloads...

Click here for free downloads of handouts and slides we've presented to conferences around the world!

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How to Contact Us

Entire contents
© 1999-2006
by Manuel Gordon
& Gordon Graham

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