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Writing Marketing Materials
for High-Tech Firms
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Workshop Overview
Now more than ever, your high-tech company needs a powerful arsenal of marketing materials.
Most advertising copywriters, for example, are lost when they try to explain a high-tech product.
The good news is, many people working in the IT sector are capable of planning and drafting these materials.
This workshop introduces all the most popular types of marketing materials for high-tech firms.
You will study real-world examples and guidelines for how to create each type.
And you will do hands-on exercises to analyze, plan and create several documents
to boost your confidence and prove that you, too, can write marketing materials!
Click here for a review of this workshop.
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At the end of this workshop, you will understand each of the Top 10 types of marketing documents,
what should go into it and when you should use it.
You will be confident enough to prepare these materials yourself,
or qualified to direct others to create them for you.
Marketing 101: a Real-World Refresher
Bonus Topic: Breaking into Marcom
TO TOP
"Gordon is an excellent speaker and very comfortable.
Topics and exercises were relevant and beneficial.
Examples of documents will be handy in the future."
"Good speed, very thorough, dynamic speaker, very interesting, good mix of examples."
"The workshop was geared at just the right level and the handouts were helpful.
Good sense of humour, responsiveness to questions."
"I get the idea that you really want me to get my $$ worth,
and are genuinely interested in sharing ideas and being helpful,
which can't be said about every workshop facilitator!"
"Very well-organized outline and a very enthusiastic, experienced presenter.
The extensive workbook really helps... I will definitely refer to it in the future."
"It was really valuable to do the exercises for each kind of document.
It gave me practice and confidence that I can do marketing communications in real life."
"Met all my objectives and more. Great examples! I loved the exercises—it makes me feel
I can write marketing materials. Presentation was clear and well-planned and well thought-out."
"Good instruction, good presentatioin, good examples."
"Systematic, principle-laden approach. The speaker: lively, informative, helpful."
What People Say About Earlier Presentations of this Workshop
"Coverage and hands-on training were excellent—a great job!"
"A thoroughly enjoyable and informative workshop."
"Great workshop. I am quite satisfied with the material covered, the
workbook provided, and positive feedback on the assignments."
"Hands-on exercises really worked."
"Thanks! Enjoyed content and presentation!!"
"Learned more about data sheets, press releases, and success stories. Now I
can't wait to write one."
"I attended this course last spring and am recommending it to my staff
and colleagues."
"Lots of extra material provided in the workbook. Great assignments."
"Workbook makes an excellent resource and study guide."
"Inspiring and motivating: the workshop leader really made you believe that
you as a tech writer have the tools to write marketing pieces successfully."
Click here for a review of this workshop.
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Upcoming Presentations
This workshop is not currently scheduled.
To be notified when this workshop is next held, email us at
gordon@gordonandgordon.com
You need customer stories, newsletters and white papers that tell your company's story.
You need press kits, data sheets and brochures that explain the technical content of your offerings.
You need presentations and Web sites that turn skeptical prospects into eager buyers.
The problem is: very few people know how to create these materials.
With a little guidance, many technical writers, developers, engineers and entrepreneurs
can learn how to create marketing materials.... or how to direct others to do them effectively.
What's more, you will study brainstorming tools and techniques to help generate tons of ideas quickly...
and learn the dangerous habits you must break to do truly effective marketing.
Who Should Attend
Learning Objectives
What You Will Learn
What is Marcom?
The Skills for Success
The Top 10 Marketing Documents
For each of these document types:
Bonus Topic: Brainstorming Techniques
What People Said About this Workshop in Toronto in April, 2003
Februay 10, 2004
Entire contents
© 1999-2009
by Manuel Gordon
& Gordon Graham
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How to reach Gordon Graham |
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How to reach Manuel Gordon
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