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Telling Your Company's Story with Facts,
not Fantasies
Budgets are tight. Prospects are skittish. Trust in corporations is at an all-time low. Hype and empty promises just won't cut it any more.
Now more than ever, your technology company needs to tell its story in a way prospects can trust: with facts, not fantasies.
You need fact-based white papers, customer stories, press kits and newsletters. You need them done right the first time.
And you need them now.
Gordon & Gordon has done this kind of marketing writing for more than 15 years... and won plenty of awards doing it. But awards don't mean much unless clients are happy with what we do.
So here's what our clients are saying about us...
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Multi-Laser is a leading manufacturer of compatible printing supplies. GG created data sheets, press releases and a white paper to support their launch of a new software product. |
"We couldn't be happier with the results! "You grasped exactly the message we wanted to send to our dealers. Everything you did is solid and bang-on!" —Laura Kittner, Marketing Manager for Multi-Laser |
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SoftwareCEO is the world's largest online community of software executives. Gordon Graham interviews CEOs of software firms to discover their secrets of faster growth and better profits. |
"I just finished editing your story, and wanted to let you know that it is really, really good—it will be one of the best we've ever run. Many thanks for your excellent work." —Bruce Hadley, publisher of SoftwareCEO |
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 Gordon Graham wrote newsletters for 20-20 for five years. |
"The newsletter is just great and it gets better all the time. It informs, it highlights and it motivates. "I would go so far as to call it our flagship greeting card to our long-standing customers. "Everybody who participates has given us something we can really be proud of." —Louise Charter, VP Sales for 20-20 Technologies, the world's leading provider of software for designing kitchens and offices |
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What makes Gordon & Gordon different?
Unlike most writers, we can understand your technology. That's because we've worked in technology our whole careers.
Unlike many writers, we will tell your company's story with verifiable facts, not empty hype. We'll build compelling arguments with case studies and expert opinions, not wishful thinking.
And we'll use a crisp, clear style that gets your story heard.
That's what we mean by "marketing writing for the real world." And we've been doing it for years.
Gordon Graham is a seasoned writer who has published more than 750 articles on technology, served as VP of Marketing for a successful software company, won tons of awards, and is now an independent marketing writer.
Manuel Gordon is a former programmer who's written marketing materials for some of the most complex technologies around, including networking, connectivity and security products.
Together we've worked with some of the biggest names in the industry: Autodesk. HP. IBM. Oracle. Plus lots of smaller companies with big dreams.
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What's more, we "wrote the book" on marketing writing for high-tech firms.
We created the ground-breaking workshop Writing Marketing Materials for High-Tech Firms and presented it across the country. And we've sold the related workbook all over the world, to a list of companies that read like a "Who's Who" of the industry. |
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Here are some recent success stories...
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Helping a hardware company launch its first-ever software
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Creating a newsletter for busy users of the world's leading kitchen design software
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Writing an award-winning white paper in two weeks
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Making a company stand out by telling its story
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Writing a press release that was picked up by dozens of newspapers
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For help telling your story, call today!
We can prepare fact-based marketing materials in any of these formats:
- White papers
- Customer success stories
- Press kits
- Newsletters
- Web site copy
So when you need to persuade skeptical prospects to consider your technology, think of Gordon & Gordon: there's no one like us.
If you need help telling your company's story, call Gordon Graham at (705) 842-2428 Eastern today. We'll be happy to talk with no cost or obligation.
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How to contact us
September 4, 2006
Entire contents
© 1999-2009
by Gordon Graham
& Manuel Gordon
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How to reach Gordon Graham Tel: (705) 842-2428 Eastern Email: gordon@gordonandgordon.com |
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How to reach Manuel Gordon
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