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Gordon & Gordon is a partnership of two award-winning writers who specialize in technology, Gordon Graham and Manuel Gordon. Our clients hire us to explain complex products and to persuade demanding customers. And we share our many years of experience through practical, cost-effective consulting and training.

Writing To Persuade: Case Studies and White Papers

Budgets are tight. Prospects are skittish. Trust in corporations is at an all-time low. Hype and empty promises just won't cut it any more.

Now more than ever, your technology company needs to tell its story in a way prospects can trust: with facts, not fluff.

Most of all, you need fact-based white papers and customer stories. You need them done right the first time.

And you need them now.

Gordon & Gordon has done this kind of marketing writing for dozens of products, and won plenty of awards doing it. But awards don't mean much unless clients are happy with what we do.

We wrote the book "White Papers for Dummies"...

So here's what our clients are saying about us...

"We couldn't be happier with the results!

"You grasped exactly the message we wanted to send to our dealers.

Everything you did is solid and bang-on!"

—Laura Kittner, Marketing Manager for Multi-Laser


Multi-Laser is a leading manufacturer
of compatible printing supplies.

GG created data sheets, press releases and a white paper to support their launch of a new software product.

"I just finished editing your story, and wanted to let you know that it is really, really good—it will be one of the best we've ever run. Many thanks for your excellent work."

—Bruce Hadley, publisher of SoftwareCEO


SoftwareCEO is the world's largest online community of software executives.

Gordon Graham interviews CEOs of software firms to discover their secrets of faster growth and better profits.

"The newsletter is just great and it gets better all the time. It informs, it highlights and it motivates.

"I would go so far as to call it our flagship greeting card to our long-standing customers.

"Everybody who participates has given us something we can really be proud of."

20-20 Technologies, the world's leading provider of software for designing kitchens and offices


Gordon Graham wrote newsletters for 20-20 for five years.

What makes Gordon & Gordon different?

Unlike most writers, we can understand your technology.

That's because we've worked in technology our whole careers.

Unlike many writers, we will tell your company's story with verifiable facts, not empty hype.

We'll build compelling arguments with case studies and expert opinions, not wishful thinking.

And we'll use a crisp, clear style that gets your story heard.

That's what we mean by "marketing writing for the real world." And we've been doing it for years.

Gordon Graham is a seasoned writer who has worked on close to 200 white papers, served as VP of Marketing for a successful software company, won tons of awards, and is now an independent marketing writer.

Manuel Gordon is a former programmer who's written marketing materials for some of the most complex technologies around, including networking, connectivity and security products.

Together we've worked with some of the biggest names in the industry:
Autodesk, HP, IBM, Google and Oracle. Plus lots of smaller companies with big dreams.

How to Contact Us

small photo of Manny


How to reach
Manuel Gordon

Tel: (514) 934-3274
(Eastern Time)

Email Manny

small photo of GG


How to reach
Gordon Graham

Tel: (705) 842-2428
(Eastern Time)

Email Gordon


© 1999 – 2013 by Gordon Graham & Manuel Gordon