|Gordon & Gordon is a partnership of two award-winning writers who specialize in high-technology, Gordon Graham and Manuel Gordon. Our clients hire us to explain complex products and to persuade demanding customers. We also share our years of experience through practical, cost-effective consulting and training.|
The State of the White Paper, 2004
The Web is awash in a rising tide of white papers.
In fact, today Google turns up almost 600% more hits for "white papers" than when we began our research in 2001.
That's just one intriguing finding in our third annual research report. This report sums up all the latest research on white papers: who reads them, who writes them, and why vendors publish them.
This report is packed with useful observations and practical advice to help you create white papers that stand out from the crowd... white papers that truly engage your target audience.
Our research is being used at major institutions such as John Hopkins University Applied Physics Laboratory and San Francisco State University. Now you can access it with one click of your mouse.
And if you need help planning, writing or revising your next white paper, give us a call at (705) 842-2428 Eastern: we'll be happy to help!
How to Contact Us
August 4, 2004